Landing Page A B Testing Adwords

Landing page testing actually works every single time.

Landing page a b testing adwords. Test landing pages with google analytics. Landing page text imagery and offers should always be relevant to the ad. I ve kissed a lot of google adwords frogs and let me tell you very few immediately morph into royalty. Which of course will increase the money you make from your advertising campaigns as a result.

While websites are great for information and exploration they re duds at turning traffic into revenue. Google optimize can help you test how well various pages work in getting your visitors to accomplish a specific goal such as purchase a. This is possible with adwords experiments that lets advertisers make changes without altering the existing campaign. Adwords a b testing or split testing helps test and evaluate your campaign with an alternate set of settings.

If the landing page is deficient increasing clickthroughs will serve little purpose because users will never convert. A b testing ad copy for adwords search ads is a unique way to apply a b testing theories. In fact landing page a b testing with consistency and patience is one of the only guaranteed ways of increasing your conversion rates over time. Image by susan sermoneta via flickr.

For adwords a b testing of landing pages is just as important if not more important than testing ads. Nonetheless in the case of post click landing page testing experiments are my new favorite adwords feature. With unbounce you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions. Traditionally most marketers focus solely on a b and multivariate testing for landing pages.

Once you ve attracted people to your website with a great ad you likely want to make sure they can easily find the information or product they re looking for. I no longer have to settle for testing a single variation of ad copy to run a split post click landing page test nor suffer through multi variable testing with imperfect ad rotation and impression data. Posted june 23rd 2017 by kirti filed under adwords experiments. I read your answer to say that if campaign 123 contains three ad groups ad group a ad group b and ad group c then i can a b test two landing pages for all ads in campaign 123.

Whether it s a 2 000 pilot campaign or a six or seven figure monthly ad spend rarely do i come in contact with paid search accounts that demonstrate a truly organized rigorous ad copy a b testing process.