Landing Page Formula

To think through the fundamentals of what makes a successful landing page i think this formula developed by flint mcgloughlin and team at marketing experiments is great.

Landing page formula. There s almost no better bang for your buck as headlines are one of the easiest elements of ads and landing pages to change. A landing page conversion rate benchmark tells you how well other businesses landing pages convert. Consider removing the cta from the hero and writing the page with a traditional copywriting formula in mind instead. We really like the way it simplifies the whole interplay between what the landing.

Want to increase conversions on your landing page. Buzzfeed is one of the few companies universally recognized as producing high converting headlines. Example of a saas landing page using this formula. Headline changes have the power to provide a 10 lift while taking all of oh i dunno five whole seconds to change.

If you re in the top 25 percent of websites you have a conversion rate of more than 5 percent. 3 questions all fantastic landing pages address andra zaharia freelance content marketer the content habit. My website s conversion rate hovers. There is no single formula for a perfect landing page.

Impactbound puts it well. Copywriting formulas specifically for long form sales pages. This formula might seem hard to picture how it might look like once it s done so here s an example of another article breaking down a saas landing page using the same formula. If landing page optimization was a country song it d be called dance with the one that brung ya if that chain of language is broken expect a high bounce rate.

We use it in the latest update to our guide to landing page optimisation to set the scene. From my experience all high converting landing pages answer 3 fundamental questions in a specific and empathetic manner. You can look at overall benchmarks or at benchmarks in your particular industry. The landing page must use the same words as the ad or email that lured them in.

You ll see a lot of articles that pick apart their process and highlight how you can adapt their methods to your own site. Try changing your headline. Head to my youtube channel to learn my proven landing page formula for free. So what if we were to take the best of long form sales page copywriting and tweak it for our 2 0 or short copy landing pages.

We could then develop a series of headline formulas that any startup or small business could use to convert as well as long form converts without gettin ugly or lookin sketchy. The formulas in this section are best suited to landing pages like lead gen or opt in pages and long form sales pages.