Landing Page Best Practices Adwords

Search advertising accounted for 50 of internet advertising revenue in the first half of 2016.

Landing page best practices adwords. Based on google s internal data and vetted by the people that built google ads this series helps form the foundation of your paid search strategies. Landing page best practices. The page you send customers to after clicking your ad commonly referred to as a landing page can have a huge impact on your advertising effectiveness and budget by following a few landing page best practices you could see your ad bid prices drop users spending more time on your site and hopefully more overall sales or leads generated. The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish.

In fact in an analysis of 455 pages put through the unbounce landing page analyzer we saw on average dedicated landing pages converted 65 higher than website pages. Try wordstream s free landing page grader. Adwords rewards those serving up ppc landing pages. A positive landing page experience propels a visitor s decision making into positive actions.

Google ads best practices series provides strategic advice on core search engine marketing tactics. Test the design and content of your landing pages. Ensure your messaging is focused on one thing. Optimized landing pages with targeted relevant messaging generally drive more conversions and provide higher return on ad spend.

Not only does a landing page allow you to present a focused carefully selected call to action and customize the experience you present on click through to match the. Align your landing page with the goal of your ad campaigns. Keep it simple with clear and concise messaging. You may find it necessary to use a different landing page specific to each ad group.

In addition to the fact that post click landing pages make visitors more likely to convert google rewards you with a better ad rank if you follow adwords post click landing page best practices. Whether you re using a plug and play solution like marketo or hubspot or unbounce to make your landing pages or you re having an in house dev team build them out you can swear by these 11 landing page best practices for better pages and of course more conversions. Adwords landing page experience best practices posted august 24th 2017 by kirti filed under google ads tips. Driving ads to a well optimized landing page for the primary keyword with a conversion opportunity is always best practice when it comes to adwords.

Use formatting such as headings to grab the customer s attention and to make the page easy to read. If this is a possibility within your industry and business model i highly recommend using a landing page over your homepage in almost every circumstance. Test and improve landing pages.